Ship's Wheel

WHO WE SERVE

Families today are busier than ever; as a result, having a guide on your financial journey is a great fit for many families. 

FAMILIES & INDIVIDUALS

We are busy parents like you. We know what it's like to balance making memories for today, planning for college tomorrow, and not sacrificing retirement in the future. No parent wants a cats-in-the-cradle moment when a child goes off to college. We understand where you are coming from, and will help you make the most of what you have to reach all your goals. By getting to know your family, focusing on what you can control, using processes before products, we provide a value that will lead to results.

Families today are busier than ever; as a result, having a guide on your financial journey is a great fit for many families. 

WE WILL HELP YOU:

  • Get control and understanding of your finances

  • Align spending and investing with values

  • Develop a realistic plan for college and retirement

  • Understand the role of risk in building wealth

  • Analyze insurance needs

WHY WE SERVE?

Mark’s interest in financial planning and investing began while dealing with a life-altering level of student loan debt in his 20s.

Mark learned about financial planning out of necessity, and investment management out of a desire to “never be in this position again." Mark grew to realize and love the fact that if the two activities were coordinated, they had the power to change lives.
 
Mark’s initial excitement about his new career (he was not a finance major in college) was soon tempered when he discovered that financial planning was not used to help clients, but as a sales pitch to sell commissioned products, whether needed or not. Even investment management advice really wasn’t advice. When advice is too conflicted it ceases to be advice and becomes a sales pitch designed around fees for the salesman, not around the client.
 
Loving a challenge, Mark initially worked toward the rigorous Chartered Financial Analyst, or CFA designation, finishing his last test in 2003. He loved investing and the excitement of trading, and the institutional side of the industry seemed to be more ethical than the retail side.
 
After the birth of his two sons, Mark gradually started working more and more with private clients. As he did, he saw the need for additional financial planning education to compliment his investing expertise. It requires holistic planning for a successful financial journey. Getting clients to their financial happy place meant coordinating financial planning and investing. As a result, he became a Certified Financial Planner™ professional, or CFP®, in 2013.
 
In 2016, Mark started his own firm to better serve his clients, to have true freedom to act in their best interest. Mark loves what he does. A wise man once said, “If you love what you do, you don’t work a day in your life.” Mark loves helping his clients succeed, he doesn’t work a day in his life.

Knot

We're easy to talk to, and are available when you need us.

Let's Discuss Your Future.

Call us today or schedule an intro meeting with us here. 

Service Areas:

Chanhassen, MN and the greater metro area of Minneapolis

Main Office:

By appointment only

200 Southdale Center
Edina, MN 55435

Secondary Office:

By appointment only

1600 Utica Ave S

St Louis Park, MN 55416

952-222-7696

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Sona Financial, LLC (d.b.a Sona Wealth and Sona Wealth Management) is a registered investment adviser (RIA) offering advisory services in the State of Minnesota and in other jurisdictions where exempted. Registration does not imply a certain level of skill or training. The presence of this website on the internet shall not be directly or indirectly interpreted as a solicitation of investment advisory services to persons of another jurisdiction unless otherwise permitted by statute. Follow-up or individualized responses to consumers in a particular state by Sona in the rendering of personalized investment advice for compensation shall not be made without our first complying with jurisdiction requirements or pursuant an applicable state exemption. All written content on this site is for information purposes only. Opinions expressed herein are solely those of Sona unless otherwise specifically cited. Material presented is believed to be from reliable sources and no representations are made by our firm as to another parties’ informational accuracy or completeness. All information or ideas provided should be discussed in detail with an advisor, accountant or legal counsel prior to implementation.