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College Financial Planning Services, Minnesota

How Does Sona Add Value?

College Planning Includes:

Every client's financial journey is unique. Sona's goal is to make this journey well-balanced and purposeful by aligning the client's resources with their needs, values, and goals.

To do this, we don't stick to just one lane of your complex financial road like most advisors; we use all three.

Sona's founder, Mark Struthers, is an expert at college funding. He has spoken at 529 Plan conferences and was a panelist for webinar. He is also often featured in major publications on paying for college.

Many think college financial planning is all about maximizing FAFSA, need-based aid. But as college costs have exploded more than almost everything else, having a college funding strategy is more important than ever, even if you don't qualify for FAFSA aid, maybe more so—taxes and what to take from what account and when can save thousands.

The college purchase is an emotional decision, and like most financial planning, it is best to start early, but life happens. Late-stage college planning is common and can save retirements and, at the very least, add confidence to decision-making. Not to mention, the last thing parents want is to have their child start real life with an unhealthy amount of student loan debt.

3-Lane Value Proposition

Do you have a single-lane advisor?​
3-Lane Risk Planning Value Proposition, represented by a graphic of 3 lanes of a highway.


Ongoing Investment Management

Including 401(k)s, Traditional IRAs, Roth IRA's, 529 Plans, and non-qualified accounts.


College & Retirement Planning

The process of determining how best an individual or family can meet their college goals through the proper management of financial resources.


Tax Management & College Distribution Planning

Including IRAs, 529 Plans, and Legacy and Estate Planning

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Start Planning For Your Future.